Organic breakfast-boxes for children (DE)

What is it all about?

Every year, first grade school children in Mecklenburg-Vorpommern receives a reusable breakfast box, the so-called “Bio-Brotbox”. The food box contains a healthy organic breakfast as well as information to the parents on organic agriculture, food and current health issues. In September 2015 more than 5.000 first-graders in 88 schools were able to enjoy a Bio-Brotbox.

The Bio-Brotbox action is staged annually with an increasing number of participants. Volunteer, broad social alliances such as the “Landaktiv – Verein für ökologische Landwirtschaft, umweltgerechte Fischerei und Gesundheit in Mecklenburg-Vorpommern e.V.” organize the action. The organic food ingredients are provided from locally-based private companies in the region.

The Bio-Brotbox action has a number of well-documented effects:

  • It leads to increasing awareness in the families, that every child should have a daily breakfast
  • Children learn how to recognize the origin of the food they eat
  • In general, they learn how to appreciate healthy food

biobrotbox

Why it is a Best Practice?

For many children and their parents, the Bio-Brotbox is the first contact with organic food products. With their involvement in the action, numerous companies in the organic food industry and other sectors demonstrate a social commitment in their region. Thus, the food boxes may become part of the CSR policies of the companies.

biobrotbox-children

Stakeholders involved

Pupils & students, School managers, Teachers, Parents, Food producers, Retailers, Local government

For more information

Contact: Ms Nicole Knapstein or Ms Jana Kachel. Landaktiv e.V., Lindenstrasse 26c, DE-18347 Ostseebad Dierhagen, Germany.
Phone: +49 038226 53531
Mail: info@landaktiv-mv.de

Look for more details

http://www.landaktiv-mv.de/node/235
http://www.bio-brotbox.de/images/Presse-Downloads/Pressemitteilung_Bio-Brotbox_Netzwerk_2015.pdf